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Established in 2023, Neferthena embodies the harmonious fusion of beauty and excellence. It opens doors to a world where confidence seamlessly meets perfection. Our dedication lies in perfecting the art of enhancing beauty through top-tier hair, skin, and nail services. Neferthena is synonymous with quality, innovation, transformation, and empowerment.
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"Neferthena" is a powerful fusion of two iconic names, "Nefertiti" and "Athena." Nefertiti, an Egyptian queen, represents beauty and perfection, while Athena, a Greek goddess, embodies wisdom, courage, and numerous talents. This unique blend encapsulates the diverse qualities of women, celebrating their beauty, wisdom, strength, grace, and empowerment. "Neferthena" honors the depth and complexity of women, capturing their journey of self-discovery and self-expression.
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With an illustrious career spanning 26 years in the realms of beauty and customer service, Uroosa Khan proudly holds Swiss and UK cosmetology diplomas, as well as a UK business Masters. Her entrepreneurial spirit led her to establish "Uroosa Makeup and Aesthetic," a flourishing brand in Singapore and Mumbai for 8 years. Subsequently, she spearheaded international beauty and dermatology ventures in the UAE for 6 years. In 2023, she embarked on a transformative journey in the beauty industry with the launch of Neferthena.
We maintain a continuous focus on innovation and diverse skill sets, paired with exceptional customer service, to drive growth, boost productivity, and earn recognition, all in pursuit of the Triple Bottom-line (PPP).
Our fundamental principles revolve around putting people first, maintaining integrity, nurturing team unity, celebrating diversity, advocating for inclusion, and ensuring accountability.
We are dedicated to embracing the PPP paradigm. Therefore, our unwavering commitment to a PPP-centered philosophy drives us to constantly evolve through innovation, champion diversity, promote inclusivity, and act responsibly.
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Neferthena is synonymous with quality, innovation, transformation, and empowerment.