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Elevate your blonde or lightened hair with L'Oréal Professionnel Vitamino Color Spectrum Purple Shampoo, a professional-grade toning cleanser expertly formulated to neutralize unwanted yellow and brassy undertones. This pigmented purple shampoo gently cleanses while delivering...
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Elevate your blonde or lightened hair with L'Oréal Professionnel Vitamino Color Spectrum Purple Shampoo, a professional-grade toning cleanser expertly formulated to neutralize unwanted yellow and brassy undertones. This pigmented purple shampoo gently cleanses while delivering targeted color correction, locking in vibrant, cool-toned results. Ideal for blondes, highlighted, or bleached hair, it forms part of the Vitamino Color Spectrum system designed to preserve day-one color freshness and multidimensional radiance for up to 100 days (with the full routine). Enriched with caring agents and tailored purple dyes, it transforms dull, warm tones into bright, luminous blonde perfection—leaving hair cleansed, nourished, and visibly stronger.

 

Benefits.

  • Effectively neutralizes undesired yellow and brassy undertones in blonde and lightened hair for a cooler, ashier blonde.

  • Helps lock in day 1 color vibrancy and multidimensional results (shine, saturation, contrast, tone, and brightness) for up to 100 days when used with the full Vitamino Color Spectrum system.

  • Instantly nourishes and strengthens hair fibers, promoting healthier, more resilient strands.

  • Delivers ultra-high glass-like shine and enhanced vibrancy while preserving optimal lightness or depth.

  • Provides gentle yet effective cleansing with a luxurious, dense foam for salon-quality results at home.

 

How to Use.

  1. Apply evenly to wet hair.

  2. Massage gently to create a rich lather.

  3. Leave on for 2 to 5 minutes, depending on your hair's tone and the desired level of neutralization (monitor to ensure optimal tone correction).

  4. Rinse thoroughly until all purple dyes have disappeared.

  5. For best results, alternate with a non-tinted shampoo from the Vitamino Color range and follow with Vitamino Color Spectrum Deep Conditioner or Mask, then finish with the Glass Shine Serum (sold separately). Use starting two weeks after your salon color service, ideally once a week or as needed within the full system routine

 

Tips.

  • For optimal maintenance, incorporate this purple shampoo in alternation with a regular Vitamino Color non-tinted shampoo to avoid over-toning.

  • Always check the neutralization progress during the leave-in time—adjust duration based on your hair's current warmth (shorter for subtle correction, longer for more intense brass control).

  • Pair with the complete Vitamino Color Spectrum lineup (conditioner, mask, and serum) to maximize shine, strength, and long-lasting color protection.

  • Suitable primarily for blonde, platinum, or highlighted hair—choose blue or green variants in the Spectrum line for light brown or darker tones.

 

Ingredients.

Aqua / Water, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Dimethicone, Parfum / Fragrance, Citric Acid, Hexylene Glycol, Sodium Benzoate, Sodium Hydroxide, Amodimethicone, Carbomer, CI 60730 / Acid Violet 43, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Glycerin, Salicylic Acid, Glycol Distearate, Mica, PEG-100 Stearate, Benzyl Salicylate, CI 45100 / Acid Red 52, Steareth-6, Coco-Betaine, Trideceth-3, CI 77891 / Titanium Dioxide, Benzyl Alcohol, Phenoxyethanol, Hexyl Cinnamal, Linalool, Alpha-Isomethyl Ionone, Anise Alcohol, Limonene, Sodium Sulfate, Fumaric Acid, Acetic Acid, Betaine.